IVI Holding

IVI Holding is strategically directing its investment efforts towards the Retail sector, spanning the Middle East, Europe, and Africa. Our focus lies in cultivating strong economic returns through the establishment of esteemed brands and strategic alliances with renowned international food chains. Particularly, IVI Holding is allocating substantial resources to Quick Service Restaurants (QSRs), recognized for their global prominence and profitability. Furthermore, we emphasize the significance of providing customers with access to a wide array of both food and non-food products, acknowledging the diverse preferences and needs of our clientele.

Meswag operates Baghdad’s largest hypermarket and plans to expand to over 30 locations across Iraq. Committed to offering a wide product range and excellent customer service, Meswag aims to provide a convenient and diverse shopping experience.

IVI Holding is strategically directing its investment efforts towards the Retail sector, spanning the Middle East, Europe, and Africa. Our focus lies in cultivating strong economic returns through the establishment of esteemed brands and strategic alliances with renowned international food chains. Particularly, IVI Holding is allocating substantial resources to Quick Service Restaurants (QSRs), recognized for their global prominence and profitability. Furthermore, we emphasize the significance of providing customers with access to a wide array of both food and non-food products, acknowledging the diverse preferences and needs of our clientele.

Meswag operates Baghdad’s largest hypermarket and

plans to expand to over 30 locations across Iraq.

Committed to offering a wide product range

and excellent customer service, Meswag

aims to provide a convenient and

diverse shopping experience.