Trade & Retail

Meswag operates Baghdad’s largest hypermarket and is set to expand to over 30 locations across Iraq. Dedicated to offering a wide range of products, competitive pricing, and exceptional customer service, Meswag aims to deliver a convenient, diverse shopping experience for all.

GO Sport, a recognized global leader in sports retail, has entered the Baghdad market under the IVI Holding umbrella. This strategic expansion establishes a premier destination for sports enthusiasts, offering an extensive selection of world-renowned brands, including Nike, Adidas, Puma, and Under Armour.

The 1,022 sqm flagship store in Baghdad’s Mansour District marks a milestone in Iraq’s retail evolution, reflecting IVI Holding’s commitment to introducing premium international brands and elevating the local shopping experience.

​Through this franchise, IVI Holding continues to bring world-class retail experiences to Iraq, positioning Baghdad as a growing hub for sporting goods and modern retail. GO Sport ensures every athlete has access to high-performance products that inspire excellence.

The Art of Indulgence

As Baghdad evolves into a destination for luxury and exceptional experiences, IVI Holding proudly introduces Patchi, setting a new benchmark for refined taste and distinction.

Founded in 1974 in Lebanon, Patchi has redefined the art of chocolate-making across the region, building a legacy of quality, sophistication, and timeless elegance. Today, it stands as an international symbol of luxury.

Each Patchi creation transcends mere chocolate; it is an indulgence and a refinement, crafted to perfection. More than a hallmark of prestige, Patchi’s presence in Baghdad, located in the Al-Mansour-Dawoodi-Tanki area, is an invitation to savor the extraordinary.

Em Sherif Restaurant is an invitation to rediscover the essence of Levantine hospitality through refined culinary artistry, located at the Mövenpick Hotel Al Zaytoon Baghdad in the Green Zone.

Offering à la carte delicacies and elegant Lebanese cuisine, capturing the warmth, generosity, and sophistication that define the Em Sherif experience. Each dish celebrates traditional flavors with a modern twist, blending authenticity and creativity in perfect harmony. Set within a chic, welcoming ambiance, Em Sherif Restaurant evokes nostalgia and delight in equal measure, where glowing smiles meet exquisite flavors.

It is a continuation of Em Sherif’s story, written with enduring passion for heritage and an inspired vision for the new.

An elegant tribute to Iraq’s culinary roots, spotlighting the beloved Masgouf fish and regional favourites in a refined setting.

With pride and reverence, Masgouf London brings Iraq’s most iconic dish to life. From the slow-roasted Sea Bass over open flame to elevated regional recipes, this is a place of memory, flavour, and finesse. Set against a backdrop of traditional decor and terrace views, it’s where heritage is honoured and savoured.

Ritage Garden, the creation of renowned Chef Maroun Chedid, is a cosmopolitan culinary retreat where Mediterranean elegance meets Asian precision. Guided by the chef’s seasonal philosophy, the menu celebrates premium seafood, meats, and garden-fresh produce, transformed into inspired dishes that surprise and delight.

Set amid lush greenery, Ritage Garden offers a serene outdoor dining experience, an oasis where gastronomy and nature coexist in perfect balance. The restaurant’s “MediterrAsian” concept blends creative flair with refined presentation, inviting guests on an unforgettable journey through taste, texture, and ambiance.

Ritage Garden, at the Mövenpick Hotel Al Zaytoon Baghdad, is an exploration of flavor, craftsmanship, and culinary imagination.

Meat the Fish at the Mövenpick Hotel Al Zaytoon Baghdad is a bold, playful fusion of Mediterranean and Asian flavors, redefining seafood dining with contemporary flair. In a space that blends eatery and marketplace, guests enjoy premium seafood and meats, grilled, glazed, or served raw: all prepared with signature “MediterrAsian” artistry.

Wooden crate displays and curated ingredients evoke a stylish market ambiance, creating a lively yet sophisticated setting.

From fire-kissed dishes to delicate crudo, each plate celebrates freshness, creativity, and balance. Meat the Fish is an immersive experience where culinary craftsmanship meets casual elegance, inviting guests to explore taste in its most inspired form.

Light, inviting, and brimming with charm, Lily’s is a garden café where artisanal pastries, fresh café fare, and signature brews meet a breeze-kissed terrace. Whether for a leisurely breakfast, a sunlit lunch, or an evening unwind, Lily’s is the place where flavour and friendship flourishes.